Golf Performance Centers are redefining the private club experience by bringing together instruction, technology, club fitting, entertainment, and social connection. ELM Principal Steve Lovett explores how these year-round amenities can strengthen member engagement, enhance golf programming, and create lasting value for clubs.

The Tide Club at Julington Creek, a $34 million transformation of the community’s aquatics complex and park, is now complete. Designed by ELM | Ervin Lovett Miller, a Jacksonville-based architecture, landscape architecture, and planning firm, the project replaces aging amenities with a new dynamic destination for residents of one of St. Johns County’s most established residential communities.

Learning at ELM extends beyond the studio and into the field. Through hands-on site visits, mentorship, and real-time observation, our landscape architecture teams gain critical insight into how design intent translates into built reality—strengthening execution, collaboration, and long-term community success.