Country clubs are getting less exclusive–and more fun: Florida Yacht Club Featured in The Wall Street Journal

Private clubs are redefining the member experience, evolving beyond traditional amenities to offer vibrant, multigenerational environments centered on recreation, wellness, dining, and social connection.

In a recent article, The Wall Street Journal explores this nationwide transformation, highlighting ELM's work at the historic Florida Yacht Club in Jacksonville.

As the club approached its 150th anniversary, ELM collaborated with club leadership to develop a comprehensive master plan and implement improvements that honor its architectural heritage while introducing modern amenities, expanded fitness facilities, and enhanced waterfront gathering spaces.

The article highlights the positive impact of the club's transformation, including a significant increase in weekday amenity usage and growing membership interest.

Read the full article: Country Clubs Are Getting Less Exclusive—and More Fun | The Wall Street Journal